Basics of Web Designing
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In this current cut throat
competition in the market it becomes very essential for the business houses to
expand their way to market the products or services to maximize the profit. Business
is now flourishing even over the web. All the businesses are now realizing that
they should have an online presence besides their physical existence. And thus
the importance & needs for the efficient and professional web designers are
increasing day by day.
To start the design for the
websites you must keep some important things. The first thing that you should always
keep in mind that web design differs from print design. So, you must plan on
“WHAT TO INCLUDE” and “WHAT NOT TO INCLUDE” on your website.
So how do you build up a great
website that sells? Let’s find it out.
The Foundation
Before building a house, it is
necessary to build a proper foundation. Likewise, before designing a website
you should keep in mind these basic things.
a)
Remember that you are designing your site for the
impatient online reader. They do not have the patience to read the whole contents.
Instead they scan through .So you should learn to apply features and techniques
that catch the attention of the viewers.
b)
Uniformity is also important, while designing a web
site. You should use features to which people are accustomed.
c)
The web site should be user friendly. It should use
web-optimized graphics.
The Superstructure
Now we move on to the super
structure that is the house itself or the website concerned. Just remember
these tips and go on to create a great website.
a)
The web site should load quickly and be easy to scan.
These are the essential prerequisites of web designing.
b)
While designing a web site, you should keep in mind the
needs of the potential customers. People visit the web site with a specific
purpose, to get a solution to their problems. So you should focus on providing
people with the specific information. You should also ensure that no
information is more than a few click away.
c)
The graphics should be so styled as to fit the content
and not vice-versa. Often web designers complain that the content is not
suitable to the web design. But you should remember that it is also important
for people to read the content. The content provides information about the services
and products. So attention must not be diverted from the content at any cost.
d)
You should choose a font style and color that can be
easily read. Frequent use of bold fonts makes the page difficult to read. The
background color should also be kept light. Otherwise the viewers will have
difficulty in viewing the pages.
e)
You should use customized graphics to make your website
attractive. But the graphics should not divert the attention of the readers
from the content. The graphics should serve as an appendage to the content,
which should be the primary focus.
f)
Blinking images are to be avoided. They distract the
attention of the readers from the content. Some viewers also consider them to
be a nuisance and cover up these flashing images in order to concentrate on the
content.
g)
Avoid broken links. Make sure that they do not occur on
your website. Concentrate on the link architecture.
h)
Use contrasting elements on your web site. Placing
contrasting elements side by side will easily attract the attention of the
visitors. It is in fact one of the basic elements of web designing.
i)
You should remember that the content should be
aesthetically pleasing. Yet it should have powerful functionality at the same
time. The website should be capable of giving out the relevant information in
the least possible time. That is what readers are most interested in.
j)
Don’t concentrate all your attention on attractive
graphics. Give an equal focus on page layout, error handling and structure.
k)
Don’t repeat your titles and page headings. Page
headings are instrumental in focusing viewer’s attention. Using the same
headings will make them think that the information being provided is the same.
This will decrease viewer retention.
l)
You should make sure that the content and the page headings
are grammatically correct. Incorrect grammar and syntax will reflect badly on
the web site.
m)
Lay stress on the keywords. Use of keywords help
viewer’s to ascertain whether the site is important to them or not. Most
visitors flick through a website. So infrequent use of keywords will make
visitors skip over a web site, even though it might contain relevant
information. Here the needs of <a
href="http://www.businessprodesigns.com">Web design with proper searcj
engine optimization (SEO)</a> grows up and up.
n)
Pay attention to your homepage. That is what the
viewers will first see. The home page should be attractive and provide useful
information. If it doesn’t satisfy the mentioned criteria then the readers will
move on.
You must remember that the primary
aim of <a href="http://www.businessprodesigns.com">web
designing services</a> is to focus on visitor’s needs. Design your web site in such a way as to
direct the eye towards the important features. The less important ones should
recede into the background. Web page designing is extremely challenging.
Viewers take only a fraction of a second to decide whether a particular site
will be useful to them or not. So you should hit the nail on the head
immediately. The web site should be attractive, easy to read and easy to
navigate. Adhering to the above guidelines will help you to build up a website
that sells.
Design a web site means you must
make a convincing presentation. You should not include too many graphics,
pop-ups, and flashing gifs in your web design. These take a lot of time to
load. Your website should be easy to navigate. You must remember that the
attention span of the average viewer is very low. You have to grab the
attention of the viewer immediately otherwise they will wander to other sites.
About the Author
<b>Abir Roychowdhury</b> is a professional
Internet marketer. For <a
href="http://www.businessprodesigns.com">Business Ecommerce web
design Custom Secure Ecommerce web development SEO Services Company</a>
or for <a href="http://www.businessprodesigns.com">ecommerce
website design ecommerce solutions & SEO Consultant</a> visit
www.businessprodesigns.com.
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